Arts & Climate
Role: Marketing Associate
Paid Advertising
The Brief: Arts & Climate, a nonprofit organization dedicated to raising awareness about climate change through artistic expression, faces challenges in reaching a wider audience, promoting its initiatives, and securing sustainable funding sources to support its mission.
The Solution: Paid advertising offers an opportunity to amplify the organization's message and impact by targeting specific demographics, interests, and geographic regions most receptive to its mission. By leveraging paid advertising platforms, we drove engagement, increased attendance at the organization’s 2023 Climate Week event, and ultimately inspired action and support for climate change awareness through artistic endeavors. This paid advertising ultimately also serves as a valuable tool for fundraising, helping Arts & Climate secure funding sources to sustain its operations and advance its mission over the long term.
