IDEAS For Us
A United Nations-accredited 501c(3) environmental nonprofit dedicated to solving the world’s most pressing environmental problems with localized solutions.
Role: Director of Media, Marketing & PR (2022-2023)
Email Marketing
The Brief: How can IDEAS For Us deepen engagement, foster connections, and drive action within its global community?
The Solution: Email marketing offers IDEAS For Us Inc. a powerful means of direct engagement with our audience, where they can seamlessly share updates, stories, and calls to action. For a non-profit organization, prioritizing cost-effectiveness is crucial, and email marketing proved budget-friendly. Leveraging email marketing allowed IDEAS to tailor messages to individual preferences and behaviors, enhancing relevance and strengthening connections.
The IDEAS email campaigns are strategically crafted to inspire specific actions, whether it's donating, volunteering, attending events, etc. Regular email communication ensures continuous engagement with the IDEAS audience, nurturing relationships and sustaining momentum for the organization’s environmental initiatives over time.
CSR & Membership Programs
The Brief: How does IDEAS For Us build long-term financial sustainability?
The Solution: Through Corporate Responsibility Programming and community partnerships, IDEAS For Us gains access to funding, in-kind donations, expertise, and volunteer support. These resources are crucial for amplifying the organization’s impact by allowing IDEAS to reach a broader audience and implement larger-scale projects. By building mutually beneficial relationships with corporations committed to environmental stewardship, IDEAS For Us can secure long-term support, ensuring the sustainability of its operations and its ability to continue making a positive impact on the environment.
Live Event & Partner Collaborations
The Brief: IDEAS For Us aims to amplify its impact and engagement in environmental advocacy but faces challenges in reaching a broader audience, maximizing resources, and fostering meaningful collaborations with like-minded organizations and entities.
The Solution: By hosting live events and collaborating with partners, IDEAS For Us can create engaging platforms for direct interaction with the community, facilitate knowledge sharing, and leverage resources to amplify its impact. These collaborations also provide avenues for coalition-building within the environmental community, thereby strengthening IDEAS For Us' capacity for collective action and advocacy.
Podcast Production
The Green Horizon dives deep into sustainability innovation, exploring the green frontier of tech, business and design to advance environmental action. Learn about how next-level IDEAS are changing the world.
The Brief: How can IDEAS For Us - from its headquarters in Orlando, FL to its grassroots groups across Africa, Asia, Europe, and South America - showcase its diverse efforts under one cohesive message?
The Solution: IDEAS harnesses the power of trending hashtags, captivating imagery, and engaging audio to amplify the voices and actions of its global community. Through strategic social media campaigns, we showcase individuals from every corner of the world taking direct environmental action in their own communities.
By highlighting the unique initiatives and impact of each local group, IDEAS demonstrates the collective strength of its network. Whether it's a beach cleanup in Florida, a tree planting initiative in Uganda, or sustainable farming practices in Nepal, the IDEAS social media platforms serve as a digital stage for showcasing real-world environmental solutions and how they positively impact real people seeking change.
