Nature Art & Habitat Residency
Role: Creating promotional materials
for artists’ work.
The Brief: Nature Art & Habitat Residency aims to drive interest in the work of its artists-in-residence, increase engagement with its programs, and attract visitors to its nature-focused art initiatives. However, the residency faces challenges in capturing the attention of its target audience, standing out in a crowded art scene, and effectively promoting the work of its artists-in-residence.
The Solution: Advertising the artists' work through something as common and familiar as a GIF was a powerful way to make the art more accessible and to keep viewers engaged. By showcasing snippets of the artists' work in motion, GIFs provide a glimpse into the creative process and unique qualities of each piece, inviting viewers to learn more.